Product Marketing Director - Remote

Overview

As the Product Marketing Director at Zeitview, you will lead the go-to-market strategy and product positioning for our visual AI solutions, ensuring effective communication of value propositions across various verticals.

In Short

• Develop and execute go-to-market strategies for Zeitview’s solutions.
• Create compelling product positioning and messaging for customers.
• Conduct research to understand user pain points and industry trends.
• Build customer personas and journey maps for campaign planning.
• Design lead generation strategies to drive awareness and conversion.
• Lead targeted ABM initiatives to engage high-value accounts.
• Monitor KPIs to assess and improve campaign effectiveness.
• Collaborate with cross-functional teams to align campaigns with business objectives.
• Ensure consistent brand voice across all communications.
• Develop sales enablement materials in partnership with Sales leadership.

Requirements

• 10+ years of Marketing experience, focusing on Product Marketing.
• Proven success in go-to-market strategies for product launches.
• Expertise in Account-Based Marketing strategy and measurement.
• Understanding of market research and competitive analysis.
• Experience with lead generation and funnel optimization.
• Ability to craft clear messaging for diverse audiences.
• Hands-on experience with marketing automation and CRM tools.
• Strong business acumen linking product capabilities to market needs.
• Exceptional collaboration skills with Sales and Product teams.
• Outstanding communication skills for internal and external representation.
• Bachelor’s degree in Marketing or related field; MBA is a plus.
• Able to work remotely and coordinate with a remote workforce.

Benefits

• Multiple medical insurance plans, including full premium coverage.
• 100% paid dental and vision insurance.
• Unlimited PTO for work-life balance.
• Stock incentive program.
• Flexible work-from-home environment.
• Opportunities for autonomy and upward mobility.
• Diverse and inclusive company culture.