Sr. Manager / Director of Demand Generation - Remote

Overview

Seesaw is looking for a Sr. Manager / Director of Demand Generation to lead impactful marketing automation and demand generation programs, ensuring alignment with sales and product teams.

In Short

• Lead and optimize marketing automation lifecycle.
• Manage email nurture campaigns and lead scoring.
• Develop integrated marketing campaigns for lead generation.
• Analyze campaign effectiveness and conversion metrics.
• Maintain and evolve marketing technology stack.
• Support global expansion with localized strategies.
• Oversee email operations and landing page projects.
• Implement A/B testing for campaign optimization.
• Collaborate with legal teams for compliance.
• Stay updated on digital marketing trends.

Requirements

• 5–8 years of experience in marketing automation or demand generation.
• Proven expertise with Salesforce Marketing Cloud / Pardot.
• Strong analytical skills and experience with reporting.
• Self-starter mentality and ability to work independently.
• Experience in international marketing initiatives is a plus.
• Bachelor’s degree in Marketing or related field.
• Proficiency in Google Suite and marketing software.
• Strong multitasking skills in a fast-paced environment.
• Knowledge of email marketing best practices.

Benefits

• Competitive salary and total compensation package.
• Equity options and development opportunities.
• Flexible vacation policy.
• Work-life balance prioritized.
• Diverse and inclusive team environment.