Senior Lifecycle Marketing Manager - Remote

Overview

The Senior Lifecycle Marketing Manager will lead the development and execution of marketing campaigns aimed at driving customer retention and engagement for Seesaw, a platform loved by educators and families.

In Short

• Manage end-to-end lifecycle marketing campaigns.
• Focus on email, social media, and digital ads.
• Own teacher and buyer personas globally.
• Build omnichannel campaigns for retention and engagement.
• Collaborate with product teams for in-product touchpoints.
• Utilize data for campaign optimization and A/B testing.
• Analyze campaign performance and provide insights.
• 5+ years of experience in relevant marketing fields.
• Strong writing skills for effective messaging.
• Deep understanding of K-5 education landscape.

Requirements

• 5+ years in Lifecycle Marketing or related fields.
• Proficient in omnichannel messaging.
• Experience with A/B testing and data analysis.
• Ability to translate complex features into benefits.
• Strong collaboration skills across teams.
• Education background is a plus.

Benefits

• Medical/Dental/Vision coverage.
• 401(k) match.
• Flexible paid time off.
• Monthly technology stipend.
• Professional development opportunities.
• Paid parental leave.
• Charitable donation matching.
• Volunteer days.