Senior Product Marketing Manager - Remote

Overview

Secure Code Warrior (SCW) is seeking a passionate and experienced Senior Product Marketing Manager to join our dynamic team. In this role, you will act as a bridge between Product Development, Sales, Marketing, and the broader market (customers, prospects, and industry landscape) to ensure that our products are positioned clearly, effectively, and in a manner that resonates with our target audiences. This role requires a deep understanding of market trends, buyer personas, and competitor landscape to shape and drive the go-to-market (GTM) strategy, messaging, and product launch plans.

In Short

• Drive the creation and continuous refinement of SCW’s product positioning and messaging.
• Lead the planning and execution of GTM strategies for new product launches.
• Create internal and external enablement materials for consistent messaging.
• Develop tailored messaging for customer personas and specific use cases.
• Convert technical product features into clear, benefits-focused messaging.
• Conduct market research and leverage customer insights.
• Create compelling customer stories and testimonials.
• Provide ongoing insights into market conditions and customer needs.
• Use win/loss analysis to identify new opportunities for product positioning.

Requirements

• Minimum of 3 years of B2B product marketing experience.
• Previous experience in SaaS and Appsec or cybersecurity required.
• Strong knowledge of product positioning and competitive analysis.
• Proven ability to create high-impact messaging for diverse audiences.
• Demonstrated success in leading product launches.
• Exceptional communication skills, both written and verbal.
• Experience using data and market research for strategic decisions.
• Ability to manage multiple projects in a fast-paced environment.
• Strong collaboration skills with cross-functional teams.

Benefits

• Dynamic work environment.
• Opportunity to work with cross-functional teams.
• Engagement with market trends and customer insights.
• Professional growth in product marketing.