CRM Marketing Manager - Remote

Overview

SEARADAR is a startup in the travel sector, providing a concierge service for sailing yacht rentals in Europe and the UK. With its headquarters in Portugal, the team works remotely from various parts of the world. We already have thousands of clients globally and continue to grow.

Our product requires a special approach to customer experience: the average check is around 5000 euros, making trust-building essential. The sales cycle ranges from several weeks to months, and seasonality affects the tone and rhythm of communication. Our audience is international, requiring cultural context, and clients book rarely but thoroughly, necessitating a retention strategy.

We are growing and looking for a CRM Lead to take charge of this direction. You will need to build a system for direct communication with clients through various communication channels. We expect initiative, an entrepreneurial mindset, and a readiness to influence results. There is a lot of freedom with equal responsibility.

In Short

• Develop and launch CRM strategy.
• Analyze return rates, conversion, and decision-making speed.
• Collaborate with other teams to enhance customer experience.
• Identify growth points, build hypotheses, test, and scale solutions.
• Launch campaigns considering cultural nuances.
• Plan communications by seasons.
• Set up trigger sequences.
• Manage communications at all stages of the customer journey.

Requirements

• 3+ years in CRM marketing.
• Experience with CDP (Mindbox, Maestro, ExpertSender, or similar).
• Experience in omnichannel marketing (email, messengers, push, SMS).
• Experience with products with long sales cycles.
• Experience in setting up personalized and trigger communications.
• Proficient in data and analytics.
• English proficiency at B2 level or higher.

Benefits

• Unique product, strong team, and real impact on results.
• Minimal bureaucracy — maximum freedom.
• Fully remote format: work from anywhere in the world.
• Opportunities for growth, learning, and development.
• Annual yacht tour with the team — our good tradition.
• Flexible vacation schedule — everyone plans their time off to suit themselves.