CRM Marketing Manager - Remote

Overview

The CRM Marketing Manager is responsible for developing and optimizing automated marketing workflows that drive engagement, retention, and revenue growth. This role will leverage HubSpot and other CRM tools to build data-driven lifecycle marketing strategies, ensuring that every stage of the customer journey is supported with targeted, personalized messaging.

In Short

• Own and optimize HubSpot CRM workflows for seamless automation.
• Audit and refine existing email workflows to align with brand guidelines.
• Implement a lead scoring system for better lead management.
• Develop lifecycle and drip campaigns based on segmentation.
• Clean up and optimize existing HubSpot email data and workflows.
• Lead data-driven experiments, including A/B testing.
• Implement win-back campaigns for dormant leads.
• Partner to integrate SMS marketing into CRM workflows.
• Manage website pop-ups to maximize engagement and conversions.
• Track and report on CRM performance metrics for continuous improvement.

Requirements

• 3+ years of experience in CRM marketing and email automation.
• Deep expertise in HubSpot or similar CRM tools.
• Strong analytical skills with experience in A/B testing.
• Ability to develop targeted, behavior-based campaigns.
• Excellent project management skills to manage multiple workflows.

Benefits

• Competitive salary: $82,000
• Open PTO policy
• Comprehensive health, dental, vision, life, and disability insurance
• 401(k) with company match
• Fun team events (virtual and in-person)
• Flexible schedule prioritizing results over micromanagement