Remote Otter LogoRemoteOtter

CRM Marketing Manager - Remote

Posted 9 weeks ago

Overview

As a member of the Lifecycle Marketing team, this role will own and strategically guide lifecycle marketing programs to deliver long-term growth through high impact campaigns and journeys spanning the entire lifecycle across email, push notifications, SMS and in-app messaging.

In Short

  • Develop and launch new lifecycle programs.
  • Manage end-to-end development of data-driven initiatives.
  • Create and manage highly-segmented customer journey flows.
  • Analyze the impact of initiatives on conversion and engagement metrics.
  • Leverage platform capabilities and behavioral data.
  • Identify and implement new tests and tactics.
  • Analyze campaign results and create performance updates.
  • Establish strong working relationships with cross-functional stakeholders.

Requirements

  • 5+ years experience in Lifecycle Marketing, Email Marketing or CRM Operations.
  • Proven success in creating omni-channel lifecycle strategies.
  • Proficiency in managing messaging/CRM/marketing automation platforms.
  • Expertise in lifecycle channel best practices.
  • Strong email-specific subject matter expertise.
  • High technical competence around data, including SQL and HTML.
  • Robust analytical skills with fluency in tools like Excel and Tableau.
  • Ability to work independently and manage multiple projects.

Benefits

  • Competitive salary and stock option plan.
  • 100% paid coverage of medical, dental and vision insurance.
  • Flexible PTO.
  • Opportunities for professional growth and development.
  • Paid parental leave.
  • Health & wellness initiatives.

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