Senior Product Marketing Manager - Remote

Overview

We are seeking a dynamic and strategic Senior Product Marketing Manager, to lead and execute marketing initiatives for oncology products. This role plays a critical part in developing and implementing marketing strategies that drive awareness, adoption, and growth of oncology treatments. The ideal candidate will have a deep understanding of the oncology market, customer needs, and competitive landscape to craft impactful campaigns and initiatives.

In Short

• Develop and execute comprehensive marketing strategies to drive brand awareness, market share, and sales growth for oncology products.
• Lead the creation of marketing campaigns, promotional materials, and digital content tailored to healthcare professionals, patients, and stakeholders.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer insights to inform strategic decisions.
• Collaborate with cross-functional teams, including sales, medical affairs, regulatory, and market access, to ensure cohesive brand messaging and execution.
• Partner with key opinion leaders (KOLs) and industry experts to enhance brand credibility and engagement within the oncology community.
• Monitor and analyze key performance metrics, adjusting marketing plans to optimize effectiveness and ROI.
• Ensure compliance with industry regulations and company policies while executing marketing initiatives.
• Manage budgets, timelines, and resources to ensure efficient execution of marketing programs.
• Support sales teams with training materials, presentations, and messaging to enhance customer engagement.

Requirements

• Deep understanding of the oncology market.
• Experience in developing marketing strategies for healthcare products.
• Strong analytical skills for market research and performance metrics.
• Ability to collaborate effectively with cross-functional teams.
• Experience in managing budgets and marketing resources.
• Excellent communication and presentation skills.
• Knowledge of industry regulations and compliance.
• Experience working with key opinion leaders in the oncology field.

Benefits

• Opportunity to lead innovative marketing initiatives.
• Collaborative work environment with cross-functional teams.
• Competitive salary and benefits package.
• Professional development opportunities.
• Engagement with industry leaders and experts.