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The Senior Director of Marketing is a key member of the commercial leadership team that will be responsible for the commercialization and go-to-market strategy for the organization’s new product launches. This leader will also be accountable for implementing strategic growth initiatives in support of driving volume and revenue, while developing and executing thoughtful tactics in support of those initiatives. It is expected that this individual will set the product vision, lead core teams through execution, identify growth opportunities, collaborate with internal stakeholders/leaders, introduce voice of customer and lead market research activities, lead strategic and tactical planning, and will define and implement marketing plans and programs to meet or exceed short and long-term business objectives.
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