Senior Director, Marketing - Oncology - Remote

Overview

The Senior Director of Marketing is a key member of the commercial leadership team that will be responsible for the commercialization and go-to-market strategy for the organization’s new product launches. This leader will also be accountable for implementing strategic growth initiatives in support of driving volume and revenue, while developing and executing thoughtful tactics in support of those initiatives. It is expected that this individual will set the product vision, lead core teams through execution, identify growth opportunities, collaborate with internal stakeholders/leaders, introduce voice of customer and lead market research activities, lead strategic and tactical planning, and will define and implement marketing plans and programs to meet or exceed short and long-term business objectives.

In Short

• Develop and execute innovative marketing strategies and initiatives that drive growth and enhance brand awareness within the oncology sector.
• Responsible for developing new product launch strategies and implementation of commercial programs and tactical plans.
• Conduct thorough market and competitive analyses to identify opportunities and inform marketing strategies.
• Build and maintain relationships with key stakeholders, working closely with R&D, clinical, regulatory, and commercial teams.
• Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
• Establish KPIs to measure the effectiveness of marketing campaigns and initiatives.
• Build and maintain strong relationships with key stakeholders, including healthcare professionals, patients, and advocacy groups.
• Ensure all marketing activities comply with industry regulations and corporate policies.
• Ability to travel to HQ and other conferences/meetings, 40% of working time away from work location.

Requirements

• Deep experience in oncology diagnostics.

Benefits

• Opportunity to lead a marketing team in a growing sector.
• Engagement with key stakeholders in the healthcare industry.
• Competitive salary and benefits package.