Senior Director, Product Marketing - Remote

Overview

Minute Media is a global technology and content company specializing in sports and culture. Minute Media’s proprietary tech platform enables the creation, distribution and monetization of digital content experiences. They own and operate leading sports content brands, including Sports Illustrated, Sports Illustrated Swimsuit, The Players' Tribune, FanSided, Mental Floss and 90min, while also providing sports highlight rights through Minute Media’s most recent technology acquisition of STN Video. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim and Sports Illustrated Kids magazines.

In Short

• Serve as a liaison between Sales & Product and help to define the tech/product goals, the revenue that it will drive and the prioritization of dev-resources
• Create and execute a year-long product marketing strategy that helps increase brand awareness, perception and engagement with our product offerings
• Leverage data to generate insights on which marketing tactics are most effective and recommend ways to reshape our approach to increase ROI
• Continuously track market trends and audience insights to inform product road map as well product positioning
• Establish strong communities within relevant industry organizations
• Attend key industry events as needed to increase our influence amongst key decision makers
• Be a resource to Sales on client-facing meetings to help articulate more complex technical capabilities

Requirements

• 8+ years of product marketing experience in the media/ad tech industry
• Deep knowledge of the digital media landscape and the products that power it
• Experience ideating and executing multi-channel marketing campaigns for technical products
• Strong writing and editing skills
• Ability to manage up and present in high-level meetings
• Organized and able to juggle many projects at once
• Experience managing a small team is a plus
• Willing to travel globally (as needed)

Benefits

• Flexible vacation policy
• 15 paid holidays
• Paid parental leave
• Health insurance
• 401(k) with company match