Product Marketing Manager - Remote

Overview

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

In Short

• Lead GTM execution for product launches, from planning through post-launch analysis
• Collaborate with Product to align roadmap priorities with GTM needs
• Manage launch timelines, cross-functional coordination, and internal readiness
• Delegate and oversee tactical execution across PLG and SLG PMM Specialists
• Review assets including sales collateral, onboarding content, and lifecycle campaigns
• Monitor launch and adoption performance, and continuously improve GTM processes
• Support strategic initiatives alongside the Sr. PMM, including positioning, research, and competitive insights

Requirements

• 3–5+ years of experience in product marketing in a high-velocity SaaS environment
• SMB, construction tech industry, or vertical SaaS Experience is a plus!
• Product Marketing Core Certification is always a nice-to-have
• Experience managing launches or leading GTM workstreams
• Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
• Strong project management and stakeholder alignment skills
• A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc.
• Bonus: experience supporting both PLG and sales-led motions

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!