Product Marketing Manager - Remote

Overview

As a Product Marketing Manager at Coinbase, you will support the growth of our Institutional business by developing and executing marketing strategies for prime brokerage products, collaborating closely with product and sales teams.

In Short

• Develop and execute marketing strategies for Coinbase Institutional.
• Act as the voice of the customer to inform product messaging and marketing content.
• Lead successful product launches and marketing campaigns.
• Create compelling marketing collateral in partnership with the sales team.
• Collaborate cross-functionally to improve conversion rates.
• Measure and report on marketing initiatives' performance.
• Innovate on strategies to bring institutions into the crypto economy.

Requirements

• 4+ years in institutional financial services or crypto product marketing.
• Strong storytelling skills in written, verbal, and visual formats.
• Experience in customer-oriented campaign development.
• Advanced quantitative and analytical skills.
• Exceptional project management capabilities.
• Self-starter with a proactive approach to tasks.
• Ability to collaborate effectively across teams.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive benefits including medical, dental, and vision.
• 401(k) plan with company match.
• Opportunities for professional growth and development.