Product Marketing Manager - Remote

Overview

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

In Short

• Lead engagement marketing for the OnePay Card.
• Own the development and execution of full-funnel marketing strategies.
• Design and optimize omnichannel lifecycle marketing campaigns.
• Drive customer activation, engagement, retention, referrals, and cross-sell efforts.
• Lead A/B testing strategies for optimization.
• Collaborate with Product, Analytics, and Marketing teams.
• Monitor performance and uncover insights from data.
• Understand the customer journey and identify friction points.
• Track and report on KPIs and campaign effectiveness.

Requirements

• 5+ years of experience in lifecycle and/or product marketing.
• Experience with CRM and marketing automation platforms.
• Strong understanding of audience segmentation and targeting.
• Proven experience with A/B tests and experiments.
• Excellent collaboration skills with cross-functional teams.
• Ability to think strategically and tactically.
• Comfortable navigating ambiguity and making informed decisions.
• Ability to structure open-ended problems and thrive in fast-paced environments.
• A bias for action and a passion for improving customer experience.
• Experience with reporting tools and translating data into recommendations.

Benefits

• Opportunity to shape customer communication strategies.
• Work in a fast-paced, innovative environment.
• Collaborate with a talented team in the fintech space.
• Competitive compensation and benefits.
• Be part of a mission-driven company.