Lifecycle Marketing Manager - B2B2C - Remote

Overview

Roo is creating the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology.

In Short

• Own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program.
• Design personalized, automated communications for users.
• Increase placement conversions through targeted messaging.
• Collaborate with cross-functional teams to integrate messaging.
• Segment users based on hiring intent and behavior.
• Execute multi-channel campaigns via email, SMS, and in-app messages.
• Define success metrics and build dashboards for performance monitoring.
• Work closely with product and customer teams for alignment.
• Help Vets and Techs find fulfilling jobs and hospitals build strong teams.
• Lead a modern approach to veterinary hiring.

Requirements

• 4+ years in lifecycle marketing, preferably in B2B2C or staffing environments.
• Experience managing cross-segment lifecycle programs.
• Proficiency with lifecycle tools like Braze and HubSpot.
• Data-driven mindset with experience in A/B testing.
• Strong empathy for B2B and B2C users.
• Excellent collaboration and writing skills.

Benefits

• Accelerated growth and learning potential.
• Stipends for home office setup and wellness.
• Comprehensive health benefits.
• 401K plan.
• Unlimited Paid Time Off.
• Paid Maternity/Paternity leave.
• Birthday and anniversary gifts.
• Opportunity for domestic travel for team building.