B2B Lifecycle Marketing Manager - Remote

Overview

As Roo’s B2B Lifecycle Marketing Manager, you will define and execute strategies that enhance engagement, retention, and growth for Roo’s veterinary hospital partners.

In Short

• Build and optimize a B2B lifecycle marketing framework.
• Develop tailored communication strategies for hospital partners.
• Leverage data to identify opportunities and optimize campaigns.
• Equip internal teams with tools for exceptional lifecycle experiences.
• Design communication strategies using Braze and HubSpot.
• Analyze customer data to improve engagement and retention.
• Collaborate with product and account management teams.
• Define and measure KPIs for B2B lifecycle campaigns.
• Act as a strategic partner to ensure alignment in customer engagement.
• Provide training and resources for internal teams.

Requirements

• 3-5 years of experience in B2B lifecycle marketing.
• Proficiency in CRM tools like HubSpot and Braze.
• Strong analytical mindset and communication skills.
• Ability to prioritize in a fast-paced environment.
• Collaborative team player with a positive attitude.

Benefits

• Accelerated growth and learning potential.
• Stipends for home office setup and wellness.
• Comprehensive health benefits.
• 401K and unlimited paid time off.
• Paid maternity/paternity leave.