Lifecycle Marketing Specialist - Remote

Overview

The Lifecycle Marketing Specialist owns the post-purchase communication journey for our largest live and virtual events, ensuring every client is informed, prepared, and fully engaged.

In Short

• Design and execute multi-phase communication strategies across various channels.
• Build audience segmentation based on purchase behavior and engagement.
• Manage 4–6 concurrent event campaigns with competing deadlines.
• Analyze performance metrics to improve results.
• Document best practices and build scalable communication systems.
• Ensure alignment between communication strategy and operational realities.
• Collaborate across Sales, Marketing, Creative, IT, Logistics, and Client Services.
• Continuously optimize workflows for efficiency and engagement.
• Support enhancements to CRM and automation tools.
• Proactively manage timelines and project deliverables.

Requirements

• 3–6+ years in lifecycle marketing or similar roles.
• Experience managing multi-channel campaigns.
• Proficiency in Salesforce Marketing Cloud, HubSpot, or similar platforms.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Experience with project management systems.
• Ability to manage multiple priorities in fast-paced environments.

Benefits

• Work in a mission-driven environment focused on personal development.
• Opportunity to manage large-scale communication campaigns.
• Collaborate with cross-functional teams.
• Engage in continuous learning and optimization.
• Be part of a team that transforms lives.