Lifecycle Marketing Specialist - Remote

Overview

The Lifecycle Marketing Specialist at Better supports the execution of email and SMS campaigns, ensuring high quality and timely delivery through collaboration with cross-functional teams.

In Short

• Build and manage lifecycle campaigns in Iterable.
• Conduct quality assurance for campaigns end-to-end.
• Set up and execute A/B tests to optimize performance.
• Pull campaign results and create performance summaries.
• Maintain campaign documentation for compliance and audit needs.
• Manage tasks and timelines effectively using Asana.
• Collaborate with Lifecycle leadership and cross-functional stakeholders.
• Ensure campaigns are accurate, on-brand, and shipped on time.
• Utilize strong HTML/CSS skills for email creation and troubleshooting.
• Focus on operational excellence and meticulous attention to detail.

Requirements

• 2–3 years experience in CRM/lifecycle/email marketing execution.
• Strong HTML/CSS skills for email design.
• Experience with QA processes and rendering tools.
• Ability to set up and interpret A/B tests.
• Comfortable pulling results and analyzing core metrics.
• Highly organized with a strong attention to detail.
• Reliable follow-through and ability to ship on time.
• Familiarity with UTM governance and analytics tools is a plus.
• Experience with Iterable features is a nice to have.
• Basic awareness of email deliverability issues.

Benefits

• Work in a fast-paced and innovative environment.
• Opportunity to contribute to a leading fintech company.
• Collaborative and supportive team culture.
• Chance to develop and enhance technical skills.
• Potential for career growth within the company.