Lifecycle Marketing Specialist - Remote

Overview

The Lifecycle Marketing Specialist role is focused on designing and delivering customer-first strategies to enhance engagement and drive long-term advocacy while supporting key commercial priorities.

In Short

• Design and deliver customer-first lifecycle strategies.
• Develop and launch a differentiated loyalty program.
• Manage and scale the referral program.
• Enhance the subscription experience.
• Lead segmentation and personalisation efforts.
• Utilise first-party and behavioural data for strategy.
• Collaborate with creative, product, and data teams.
• Increase effectiveness of automated flows.
• Adjust priorities based on business needs.
• Drive customer value through loyalty offers.

Requirements

• Proactive and strategic thinker with customer-centric mindset.
• Expertise in lifecycle and email marketing.
• Strong critical-thinking and data-driven decision-making skills.
• Ability to manage timelines, resources, and budgets.
• Experience in A/B testing and campaign optimisation.
• Collaborative and results-oriented team player.
• Capable of influencing stakeholders effectively.
• Demonstrated ownership and accountability.
• Passionate about making a positive impact.

Benefits

• Competitive, market-informed salaries.
• Meaningful healthcare support.
• Generous paid leave.
• Tailored learning and development opportunities.
• Free toilet paper.
• Work with a purpose-driven team.
• Be part of a certified B Corp™.
• Engagement surveys indicate high team pride.
• Encouragement for diverse applicants.