Global Director of Creative Strategy - Remote

Overview

The Global Director of Creative Strategy will blend data-driven performance with compelling creative storytelling to drive business growth and impact for an eco-friendly household essentials company.

In Short

• Lead the creative strategy connecting brand, data, and performance marketing.
• Develop systems to measure and test creative effectiveness.
• Own creative analytics to inform actionable insights.
• Collaborate with various teams to implement a global creative testing roadmap.
• Analyze consumer behavior and market trends to inform strategies.
• Build frameworks and processes for scaling creative efforts.
• Translate business objectives into testable creative hypotheses.
• Present analysis to stakeholders to drive decision-making.
• Foster a culture of curiosity and accountability within the organization.

Requirements

• Proven experience in performance and lifecycle marketing strategy.
• Strong analytical skills with a focus on data-driven decision making.
• Ability to build relationships and influence stakeholders.
• Experience in creative testing and performance optimization.
• Comfortable with both strategic planning and hands-on analysis.
• Passion for creating frameworks that enhance creative processes.
• Fluency in incrementality, lift tests, and ROI concepts.
• Strong storytelling skills to connect creative strategies with business outcomes.

Benefits

• Competitive and market-informed salaries.
• Meaningful support towards healthcare.
• Generous paid leave policies.
• Tailored learning and development opportunities.
• Free toilet paper as a unique perk.