Lifecycle Marketing Specialist - Remote

Posted 11 hours ago

Marketing

Full Time

USA

$70,000/year

Overview

As a Lifecycle Marketing Specialist, you’ll be responsible for shaping the entire customer journey and leading campaigns that attract, convert, and retain B2B customers.

In Short

Build and optimize multi-step workflows in HubSpot
Manage lead scoring, segmentation, and nurturing
Oversee agency management for paid media campaigns
Implement customer retention and win-back journeys
Analyze performance to improve marketing strategies
Create acquisition-focused landing pages

Requirements

3+ years in B2B lifecycle or performance marketing
Expert-level proficiency in HubSpot automation
Strong understanding of KPIs such as ROI and conversion rates
Data-driven mindset with sharp communication skills
Familiarity with paid media channels

Benefits

32-hour work week with full-time benefits
Flexibility to work from home
Competitive salary
Comprehensive health, dental, and vision plans
Life and disability insurance options
Generous paid time off
401k plan with company match

PATLive

PATLive is a forward-thinking company dedicated to helping entrepreneurs turn their dreams into reality through exceptional customer interactions. With a focus on B2B lifecycle marketing, PATLive emphasizes a customer-first approach, transparency, and creative problem-solving. The company offers a unique 32-hour workweek, allowing employees to enjoy a fulfilling work-life balance while providing competitive salaries and comprehensive benefits. PATLive values kindness, inclusion, and high standards, fostering a collaborative and enjoyable work environment where team members can thrive and grow together.

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PATLive

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