Lifecycle Marketing Specialist - Remote

Overview

As a Lifecycle Marketing Specialist at KOHO, you’ll play a crucial role in the planning, execution, and optimization of our acquisition, engagement, and retention strategies across multiple lifecycle marketing channels to drive measurable business impact.

In Short

• Assist in developing, planning, executing, and maintaining email, push notification, in-app, and SMS marketing campaigns.
• Support Lifecycle Managers in identifying and segmenting customer groups for targeted marketing initiatives.
• Work closely with Lifecycle Managers to build and maintain multi-channel marketing campaigns.
• Support A/B testing plans to measure and optimize campaigns.
• Assist with content calendar planning and contribute ideas.
• Monitor and report on the effectiveness of lifecycle marketing campaigns.
• Stay updated on evolving tech and trends for best practices.
• Collaborate with stakeholders to ensure seamless customer experience.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in email marketing or digital marketing.
• Experience with Braze (email marketing platform) is mandatory.
• Good to have: Experience with customer data platforms (like Segment).
• Basic knowledge of customer segmentation and data analysis.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational skills.
• Ability to work independently and collaboratively.
• Knowledge of the financial services industry or fintech is a plus.

Benefits

• Flexible hours and a remote-first setup.
• Opportunity to work in a high-growth organization.
• Support for professional development.
• Collaborative and inclusive work culture.