Lifecycle Marketing Specialist - Remote

Overview

Muvr is building the future of on-demand logistics and moving services. Our platform connects customers with trusted drivers and crews to deliver large items quickly and reliably. Lifecycle marketing is essential to improving retention, engagement, and long-term customer value as we scale.

In Short

• Develop and execute lifecycle marketing campaigns across onboarding, retention, and reactivation.
• Own messaging strategy through email, SMS, push notifications, and in-app channels.
• Segment audiences and personalize communications to improve conversion and engagement.
• Collaborate with Product and Growth teams to align lifecycle efforts with user experience.
• Test and optimize messaging through A/B experiments and performance tracking.
• Monitor lifecycle KPIs such as retention, repeat bookings, and customer lifetime value.
• Build scalable automation workflows and campaign calendars.

Requirements

• 3+ years of experience in lifecycle marketing, CRM, or retention marketing roles.
• Strong understanding of customer journey marketing and segmentation.
• Experience with marketing automation tools (Braze, HubSpot, Iterable, Klaviyo, etc.).
• Analytical mindset with experience measuring campaign performance.
• Strong writing and communication skills.

Benefits

• Own retention and engagement marketing for a fast-growing logistics marketplace.
• High-impact role driving repeat usage and customer lifetime value.
• Work with a mission-driven team transforming moving and delivery services.