Lifecycle Marketing Specialist - Remote

Overview

We are seeking a Lifecycle Marketing Specialist to create and execute compelling lifecycle marketing campaigns that address the needs of both current and prospective customers.

In Short

• Craft innovative marketing campaigns that resonate deeply with the needs of both current and potential customers.
• Develop detailed creative briefs and collaborate with designers to bring omni-channel marketing campaigns to life.
• Design and implement email and SMS campaigns, ensuring they are optimized and user-friendly.
• Support strategic programs through manual and automated campaigns across the customer lifecycle.
• Create targeted audiences and segments for each message to boost engagement.
• Manage lists and campaigns in CRM or email platforms like Hubspot.
• Execute the email/SMS marketing calendar and maintain project tracking in Asana.
• Leverage customer data to personalize messages and build trigger event campaigns.
• Plan and conduct A/B tests and provide recommendations for improvements.
• Continuously track and analyze results, offering data-driven recommendations for optimization.

Requirements

• At least 2 years of full-time experience in email marketing.
• Hands-on experience with marketing automation platforms like HubSpot.
• Proven experience in growing and analyzing the performance of an email marketing database.
• Experience building an email marketing campaign from scratch.
• Positive, organized, and proactive work style.
• Desire and ability to work remotely.
• Clear communication and presentation skills.
• Proficiency in cloud-based software and tools.
• Detailed knowledge of email regulations and compliance.
• Experience with campaign analytics and HTML/CSS.

Benefits

• Competitive benefits package.
• Engaging company culture.
• Opportunities for career advancement.
• Supportive internal company culture.
• Flexible working environment.