Director of Retention and CRM - Remote

Overview

The Director, Retention and CRM will lead CRM and Retention strategy, owning the entire customer lifecycle and subscriber experience across all touchpoints. This role focuses on driving conversion, retention, and lifetime value while championing personalization and segmentation at scale.

In Short

• Develop and refine a CRM-driven customer acquisition strategy.
• Design and optimize Ritual’s cross-channel customer lifecycle strategy.
• Own the repeat and recurring revenue P&L.
• Foster a data-driven culture with cross-functional teams.
• Leverage data and automation to enhance CRM efficiency.
• Lead and mentor a diverse team of CRM marketers.
• Champion internal processes to improve efficiency.
• Collaborate with Digital Product and Engineering teams.
• Experience in e-commerce/DTC brands is essential.
• Background in high-growth startup environments preferred.

Requirements

• 7+ years of experience in CRM and customer marketing.
• Strong analytical skills with BI tools experience.
• Expertise in lifecycle analytics and reporting.
• Results-oriented with a balance of strategy and execution.
• A supportive leader committed to team growth.

Benefits

• Pay Range: $130,000 - $193,000
• 401k Match - Up to 4%
• Medical/Dental/Vision/Life Insurance
• Equity participation in stock options
• Generous PTO and flexible work arrangements
• Annual Wellness stipend
• Free Ritual subscription during employment