Director of CRM & Retention - Remote

Overview

We are seeking a strategic and results-driven Director of CRM & Retention to lead customer relationship management and retention efforts across multiple channels.

In Short

• Lead the planning, development, and execution of CRM campaigns.
• Manage campaigns across various channels including email, SMS, and push notifications.
• Collaborate to design and implement a comprehensive post-purchase experience.
• Manage and optimize customer engagement tools.
• Develop and implement a thoughtful segmentation strategy.
• Conduct tests and analyze the performance of CRM campaigns.
• Own the performance and operational success of CRM channels.
• Leverage customer data for segmentation and targeted interventions.
• Monitor, analyze, and report on CRM performance metrics.
• Enhance customer experience across key touchpoints.

Requirements

• Strong background in CRM and customer engagement.
• Experience managing CRM tools and conducting analyses.
• Ability to develop and implement marketing strategies.
• Proficiency in data-driven decision making.
• Experience with email and SMS marketing.
• Strong analytical skills.
• Excellent communication and collaboration skills.
• Experience in e-commerce interactions.
• Ability to manage relationships with tech partners.
• Experience in optimizing marketing technology stacks.

Benefits

• Work remotely from anywhere in the USA.
• Be part of a leading holistic wellness brand.
• Opportunity to drive significant business growth.
• Collaborative and innovative work environment.
• Access to high-quality wellness products.
• Professional development opportunities.
• Competitive salary and benefits package.
• Flexible working hours.
• Engage with a passionate team.
• Contribute to customer health and well-being.