Brand Manager - Contract - Remote

Overview

The Brand Manager, FGO will be responsible for supporting the SBM, FGO with the development and execution of marketing plans and initiatives that will grow the FGO brands.

In Short

• Develop and execute comprehensive brand strategies to drive awareness, loyalty, and sales growth.
• Lead the creation and refinement of the brand’s positioning, messaging, and visual identity.
• Conduct market research and consumer insights analysis to understand customer needs and industry trends.
• Own brand budgeting includes the allocation and distribution of marketing funds to cross functional partners.
• Manage health of business analysis for brand to understand category drivers and brand performance.
• Lead the development and execution of integrated marketing campaigns across multiple channels.
• Works with various cross-functional departments on developing and executing brand strategy, programs, and innovation.
• Analyzes brand performance to identify new marketing, packaging, and product opportunities.
• Utilizes internal creative team and external agencies to develop packaging, consumer messaging and promotions.
• Define and track key performance indicators (KPIs) for brand health.

Requirements

• Experience in brand management or related field.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Proven track record of executing successful marketing campaigns.
• Ability to work collaboratively in a fast-paced environment.
• Experience in budget management.
• Ability to mentor and guide junior team members.

Benefits

• Opportunity to work with a dynamic and innovative team.
• Contribute to the growth of health and wellness brands.
• Flexible work environment.
• Professional development opportunities.