Director of CRM & Retention - Remote

Overview

We are looking for a strategic yet hands-on Director of CRM & Retention to own lifecycle marketing and customer loyalty across multiple channels.

In Short

• Lead the planning, development, and execution of CRM campaigns.
• Manage campaigns across email, SMS, push notifications, and in-app messaging.
• Collaborate on a comprehensive post-purchase experience.
• Optimize customer engagement tools.
• Develop and implement segmentation strategies.
• Conduct tests and analyze CRM campaign performance.
• Own the performance of CRM channels.
• Enhance customer experience across key touchpoints.
• Leverage customer data for impactful strategies.
• Monitor and report on CRM performance metrics.

Requirements

• 7+ years of experience in CRM or retention marketing.
• Proven success in multi-channel CRM execution.
• Strong understanding of segmentation strategies.
• Proficiency with CRM and engagement tools.
• Excellent analytical skills.
• Strong communication and leadership skills.
• Experience in fast-moving CPG preferred.
• Hands-on operator mindset.
• Strong collaboration skills.

Benefits

• Be part of a fast-growing health and wellness brand.
• Your work will make an impact.
• Contribute to a mission to empower health and well-being.
• Play a vital role in shaping a healthier future.