Director of CRM & Retention - Remote

Overview

Primal Harvest is looking for a strategic yet hands-on Director of CRM & Retention to own lifecycle marketing and customer loyalty across multiple channels.

In Short

• Lead the planning, development, and execution of CRM campaigns.
• Manage campaigns across email, SMS, push notifications, and in-app messaging.
• Enhance the post-purchase customer experience.
• Optimize customer engagement tools.
• Develop and implement segmentation strategies.
• Conduct tests and analyze CRM campaign performance.
• Own the performance of CRM channels.
• Enhance customer experience across key touchpoints.
• Monitor and report on CRM performance metrics.
• Collaborate with cross-functional teams for effective execution.

Requirements

• Deep expertise in CRM and customer engagement.
• Proven success in managing tools and leading teams.
• Strong analytical skills for data-driven insights.
• Experience in lifecycle marketing and retention strategies.
• Ability to collaborate cross-functionally.
• Experience with customer engagement tools and tech stacks.
• Strong communication and leadership skills.

Benefits

• Opportunity to lead and innovate in a growing brand.
• Work remotely with a diverse team.
• Contribute to meaningful customer engagement strategies.
• Access to high-quality wellness products.
• Collaborative and supportive work environment.