Director of CRM - Remote

Overview

Fandom is seeking a strategic and creative Director of CRM to lead lifecycle and retention marketing across our Media properties, including Fandom.com, GameSpot, TV Guide, Metacritic, and more. This role is focused on delivering fan journeys that increase engagement, deepen loyalty, and support long-term audience growth across editorial and entertainment experiences.

In Short

• Define and evolve the CRM strategy for Fandom Media.
• Manage the end-to-end CRM calendar across multiple channels.
• Partner closely with cross-functional teams.
• Lead structured testing roadmaps to optimize CRM performance.
• Oversee contractor resources supporting CRM execution.
• Serve as technical owner of Iterable CRM platform.
• Establish foundational processes for team growth.
• Drive measurable lifecycle strategy for fan engagement.
• Ensure CRM programs are personalized and scalable.
• Support governance across Fandom and Fanatical.

Requirements

• 10+ years of experience in CRM or digital marketing.
• 3+ years of leadership experience.
• Expertise in campaign orchestration using various platforms.
• Strong collaboration skills.
• Excellent communication and analytical skills.
• Passion for pop culture and online communities.

Benefits

• Salary Range = $124k - 206k.
• Vibrant team culture.
• Comprehensive Medical, Dental, Vision.
• Unlimited training opportunities.
• Flexible working hours and time off.
• Equity & Retirement Programs including 401K match.
• Paid Parental Leave.
• International work environment.