Marketing Manager - Remote

Overview

The Marketing Manager will drive the next phase of GLW’s brand and digital growth by developing, executing, and optimizing integrated marketing initiatives that fuel brand awareness, consumer engagement, and strong performance across digital channels.

In Short

• Develop and execute integrated campaigns across organic social, email, influencer, and paid media channels.
• Translate brand storytelling into performance-driven creative that drives awareness, engagement, and conversion.
• Build campaign briefs, oversee creative execution, and manage go-to-market alignment across teams.
• Manage the digital media budget, ensuring ROI, efficiency, and performance across all paid channels.
• Partner with Creative to rapidly test, measure, and scale high-performing assets.
• Drive strategy for brand engagement through social storytelling, creator partnerships, community-building, and emerging platforms.
• Monitor and analyze key KPIs across paid, social, email, and influencer channels to optimize performance.
• Partner closely with Creative, Ecommerce, Sales, and Product to ensure alignment across brand priorities.
• Lead and coach the Social Media Associate and Influencer Manager.
• Foster a collaborative, innovative, fast-moving marketing culture.

Requirements

• Experience in integrated marketing and brand management.
• Strong understanding of digital marketing channels.
• Proven ability to manage budgets and optimize performance.
• Excellent communication and leadership skills.
• Analytical mindset with experience in performance metrics.
• Ability to work collaboratively with cross-functional teams.
• Experience in social media strategy and community engagement.
• Creative thinking and problem-solving abilities.
• Strong project management skills.
• Passion for wellness and consumer products.

Benefits

• Opportunity to work in a dynamic and growing company.
• Collaborative and supportive team environment.
• Potential for career growth and development.
• Access to wellness products and resources.
• Flexible work arrangements.
• Health and wellness benefits.
• Creative and innovative work culture.
• Engagement with a passionate consumer base.
• Competitive salary and performance incentives.
• Regular team-building activities.