Director of Retention Marketing - Remote

Overview

The Director of Retention is responsible for driving growth and revenue for the Email/SMS/Auto Replenishment and loyalty program for US, Canada and Australia/New Zealand. This role is strategic, executional, and analytical.

In Short

• Create and manage monthly email/SMS calendar.
• Create and manage sales forecasts.
• Develop growth plans for Email and SMS channels.
• Oversee customer segmentation strategy.
• Maintain sustainable revenue streams related to retention.
• Reduce churn through various strategies.
• Report on key retention rate KPIs.
• Work with data analyst/scientist for audience segmentation.
• Manage a top revenue driving channel.
• Other responsibilities as assigned.

Requirements

• 7+ years of retention marketing experience.
• Managed annual revenue of at least $20M.
• Strong analytical skills.
• Strategic thinking capability.
• Experience with email platforms.
• Advanced understanding of email strategy.
• Experience in A/B testing and customer segmentation.
• Proven experience in attribution modeling.
• Strong presentation skills.
• Experience managing a team is a plus.

Benefits

• A robust benefits package including health, vision, dental, retirement, and more.
• Flexible spending account, Employee assistance program.
• Fitness perks, meditation app membership.
• Product samples and discounts.
• Most roles are fully remote.
• Dog-friendly office.