Director of Retention Marketing, NA/ANZ - Remote

Overview

The Director of Retention is responsible for driving growth and revenue for the Email/SMS/Auto Replenishment and our loyalty program for US, Canada and Australia/New Zealand, empowering personalized customer relationships.

In Short

• Lead retention marketing efforts across multiple regions.
• Manage email, SMS, and loyalty programs.
• Drive revenue growth and customer engagement.
• Utilize data analysis to inform strategies.
• Foster a culture of trust, boldness, and community.
• Collaborate with cross-functional teams.
• Implement and manage campaigns effectively.
• Oversee a substantial retention revenue budget.
• Emphasize continuous learning and development.
• Support a remote work culture.

Requirements

• 7+ years in retention marketing, primarily email and SMS.
• Experience managing retention revenue of $50M+.
• Strong analytical skills for campaign performance analysis.
• Strategic thinking and planning capabilities.
• Ability to work with data analysts/scientists.
• Advanced understanding of email strategy and metrics.
• Experience with attribution modeling and AI data.
• Proven experience in a digital-first environment.
• Experience with Salesforce and/or Klavyio.
• Global experience preferred.

Benefits

• Generous paid time off, including volunteer days.
• Learning and development resources.
• Wellness benefits including meditation app memberships.
• Dog-friendly office environment.
• Comprehensive benefits package.