Head of Integrated Marketing for North America - Remote

Overview

The Head of Integrated Marketing for NA plays a crucial role in leading integrated marketing for North America across ecommerce and wholesale partners. This position requires strong strategic leadership, effective team management, campaign development, and experience with paid media. If you have experience in the beauty industry, campaign development, retail and performance marketing, this is the role for you!

In Short

• Drive marketing communications strategy through an integrated approach to maximize US and CA brand awareness and reach.
• Own the country level planning calendar for omnichannel and DTC.
• Develop marketing plans that connect to and deliver revenue goals.
• Deliver weekly and monthly executive level recaps on performance.
• Ensure Paula's Choice brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints.
• Inform portfolio decisions including pricing, promotions, features and mix across channels.
• Implement and create brand and product campaigns.
• Partner with Product Marketing, Content, and Copy teams to develop campaign copy.
• Lead activation and creative briefs for DTC campaign-related assets.
• Work with channel leads to ensure concrete results and improvement in rank and against set target.

Requirements

• 10-12 years of marketing leadership experience within beauty or high-growth consumer brand.
• 3+ years of experience working at a company with a strong DTC as well as Retail or Amazon presence.
• Experience in integrated campaign development including paid media, eventing, social media, influencer marketing and performance marketing.
• Extremely high standards, detail-oriented, natural problem solver.
• Track record of successfully managing multiple complex priorities.
• Agency management experience.
• Strong understanding of ecommerce.
• Financial acumen required including proven successful experience with budgeting and P&L management.
• Strong thinking skills, ability to structure presentations.
• Leadership qualities to motivate and drive peer teams and direct reports.

Benefits

• A robust benefits package including health, vision, dental, retirement and more.
• Flexible spending account, Employee assistance program.
• Fitness perks, meditation app membership, and more.
• Product samples and discounts.
• Most roles are fully remote.