Remote Otter LogoRemoteOtter

Director of Retention & Marketing Technology - Remote

Posted 3 weeks ago
Marketing
Full Time
PA, USA

Overview

The Director of Retention & Marketing Technology will own our complete customer lifecycle strategy—from first-time visitors to loyal customers. You'll manage retention communications across email, SMS, in-app, website, and even unboxing experiences, while building the marketing technology stack that powers smart decisions.

In Short

  • Own the complete customer lifecycle strategy.
  • Manage retention communications across multiple channels.
  • Streamline the marketing technology stack.
  • Develop retention strategies for all customer touchpoints.
  • Own revenue and engagement targets.
  • Design customer-first communication strategies.
  • Lead martech ecosystem initiatives.
  • Analyze data for actionable insights.
  • Support and develop team members.
  • Align strategies with business objectives.

Requirements

  • Experience in customer lifecycle management.
  • Strong background in marketing technology.
  • Proven ability to develop and execute retention strategies.
  • Excellent communication skills.
  • Data-driven mindset with analytical skills.
  • Leadership experience in guiding teams.
  • Ability to manage multiple projects simultaneously.
  • Experience with customer journey mapping.
  • Familiarity with segmentation strategies.
  • Knowledge of email and SMS marketing best practices.

Benefits

  • Flexible working hours.
  • Hybrid working model.
  • Opportunities for professional growth.
  • Collaborative team environment.
  • Access to the latest marketing technology tools.
  • Health and wellness benefits.
  • Employee discounts.
  • Support for continuing education.
  • Inclusive company culture.
  • Regular team events.
Printfresh logo

Printfresh

Printfresh is a national lifestyle brand founded in 2016 by textile designer Amy Voloshin and her husband Leo Voloshin. The company specializes in women's sleepwear, accessories, and apparel, offering a unique collection inspired by nature and home décor. As a majority woman-owned business, Printfresh emphasizes whimsical designs that begin as gouache paintings and are transformed into digital illustrations, with final products hand screen printed or embroidered by artisan partners in India using 100% organic cotton. The brand is committed to sustainability and creativity, aiming to provide exceptional products while fostering strong relationships within the wholesale market.

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