Head of Demand Generation - Remote

Overview

As the Head of Demand Gen, you will own the pipeline number that drives Retool’s growth, crafting the marketing and demand gen strategy in collaboration with other sales and marketing leaders.

In Short

• Create a comprehensive demand generation plan to achieve our targets
• Optimize channel strategy for both PLG and Sales-led channels
• Work closely with RevOps and Data teams to ensure we’re measuring every step of the funnel
• Creating a culture of actively reporting on successes and misses
• Grow a nascent outbound program
• Market to multiple personas along long sales cycles
• Experience with ABM strategies for high ACV deals
• Drive change in marketing strategies
• Be a strong leader in the marketing organization

Requirements

• 10+ years of direct experience in Demand Generation & Growth
• 20+ years of total relevant experience
• Track record of delivering on pipeline targets of 25 million+ a quarter
• Results-oriented with a strong sense of urgency
• Experience marketing to enterprise companies
• Sold to a technical audience
• Mix of startup and big company experience
• Strong emotional intelligence to balance results and team morale

Benefits

• Comprehensive benefit plan including medical, dental, vision, and 401(k)
• Equity and commission/bonuses dependent on position
• Generous benefits for all employees
• Hybrid work location