Website Optimization Manager - Remote

Overview

The Website Conversion Rate Optimization (CRO) Manager will be responsible for owning and managing Restaurant365’s public-facing website and developing and implementing strategies to improve overall performance.

In Short

• Lead the experimentation strategy by performing and analyzing A/B test results.
• Leverage tools such as Google Analytics, Hotjar, SEM Rush.
• Conduct and assess user research, heatmaps, session recordings, and surveys.
• Provide insights to maximize clicks, conversions, and lead generation.
• Develop a deep understanding of customer behaviors.
• Identify underperforming pages and implement strategies to increase engagement.
• Diagnose and resolve code-level issues affecting performance.
• Regularly assess site performance to address issues.

Requirements

• 6+ years of experience in B2B web marketing.
• Deep expertise in A/B and multivariate testing.
• Strong ability to analyze user behavior data.
• WordPress and Elementor experience.
• Hands-on experience with analytical tools.
• Excellent written and verbal communication skills.
• Ability to work autonomously and collaboratively.
• Bachelor’s Degree in Marketing, Business or related field (preferred).

Benefits

• Salary range of $115K-$135K.
• Comprehensive medical benefits, 100% paid for employee.
• 401k + matching.
• Equity Option Grant.
• Unlimited PTO + Company holidays.
• Wellness initiatives.