Demand Generation Manager - Remote

Overview

The Demand Generation Manager will develop and execute strategies to build interest in our products and services while educating potential customers through innovative lead generation programs. This role focuses on generating high-quality pre-MQLs and MQLs to expand our base of potential buyers, aligning efforts with broader business and sales objectives.

In Short

• Develop and implement a global demand generation strategy.
• Oversee campaigns across content syndication and paid channels.
• Manage global syndication campaigns and vendor partnerships.
• Optimize the company's presence on comparison and review platforms.
• Continuously refine campaigns through A/B testing.
• Collaborate with sales and operations teams for lead qualification.
• Track key metrics and provide insights for performance improvement.
• Partner with regional teams to adapt campaigns to local markets.
• Oversee demand generation budgets and evaluate tools for ROI.

Requirements

• In-depth knowledge of content syndication and lead nurturing workflows.
• Experience with Salesforce, HubSpot, and Google Analytics.
• Ability to negotiate contracts and manage vendor relationships.
• Understanding of leveraging content to engage leads.
• Experience managing multi-regional campaigns.
• Hands-on expertise with CRM and marketing automation tools.
• Proven track record of driving measurable pipeline growth.

Benefits

• Work from anywhere.
• Flexible paid time off.
• Flexible working hours.
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment.
• Budget for local in-person social events.