Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager will own the entire customer lifecycle, focusing on standardization, automation, and high-touch personalization to convert interested prospects into loyal customers.

In Short

• Own and optimize the entire Endless CRM (Hubspot).
• Build and manage email campaigns.
• Develop and execute lead nurturing strategies.
• Manage follow-up for event attendees and demo participants.
• Create and execute a referral program.
• Amplify resources through strategic email campaigns.
• Balance automation efficiency with personalization.
• Track and report on lifecycle metrics.

Requirements

• 3-5+ years of lifecycle marketing or email marketing experience.
• Proficient in Hubspot.
• Ability to craft compelling and personal emails.
• Understanding of automation vs. human touch.
• Highly organized and process-oriented.
• Hands-on experience in building campaigns.
• Ability to work cross-functionally with teams.

Benefits

• Generous vacation policy and paid time off.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Collaborative culture valuing growth and work-life balance.