Go-to-Market (GTM) Lead - B2B SaaS - Remote

Overview

The Go-to-Market (GTM) Lead will own the launch strategy and execution for two upcoming B2B SaaS products in a remote startup environment.

In Short

• Own the full GTM strategy and execution for two products.
• Execute product launch initiatives and outreach campaigns.
• Develop clear product positioning and messaging.
• Identify and recruit beta users for product testing.
• Build landing pages and email campaigns for product launches.
• Document GTM learnings and build scalable frameworks.
• Collaborate directly with leadership in a fast-paced environment.
• Thrive in ambiguity and build from zero.
• Strong execution focus and ability to operate independently.
• Drive early product adoption and engagement.

Requirements

• Proven experience as an early GTM hire.
• Experience leading successful SaaS product launches.
• 4–8 years in product marketing and demand generation.
• Strong copywriting and messaging skills.
• Experience managing outreach and campaign execution.
• Ability to build scalable systems and processes.
• Comfortable in startup environments with high ownership.
• Strategic thinker with hands-on execution capabilities.
• Iterate quickly based on feedback and data.
• Experience in early-stage B2B SaaS startups is a plus.

Benefits

• Opportunity to shape multiple product launches.
• Direct collaboration with startup leadership.
• Significant growth potential into senior marketing roles.
• Flexible working hours with remote setup.
• High ownership in a fast-moving environment.