Go-To-Market B2B Leader - Remote

Overview

Fandom is seeking an experienced and creative Go-To-Market (GTM) B2B Leader. This role is crucial in crafting, executing and maintaining a comprehensive and evolving GTM strategy, ensuring we are relevant and top of mind for advertisers.

In Short

• Refine and develop Fandom’s core narrative and GTM template
• Identify GTM needs and work cross-functionally to ensure success
• Lead with insights and translate for both direct and programmatic sales
• Establish a tentpole calendar and create scalable packages
• Understand marketplace possibilities and proactively identify opportunities
• Lead ideation, packaging and positioning for new ad products
• Mentor junior team members for career development
• Deep understanding of insights and analytics for product evolution
• Customize tentpole packages for key verticals
• Regularly liaise with Client Strategy lead

Requirements

• 8-12 years of experience in GTM positioning and packaging
• Strong leadership and team management skills
• Bachelor's degree in marketing, business, or a related field
• MBA or other advanced degree is strongly preferred
• Experience with digital marketing and content strategy
• Excellent strategic planning and project management abilities
• Deep understanding of market research and data analysis
• Proficiency in digital marketing tools and platforms
• Exceptional communication and interpersonal skills
• Ability to work cross-functionally with other departments

Benefits

• Salary Range = ($150k - $250k)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture