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ABM Marketing Lead - Remote

Posted 5 days ago
Marketing
Full Time
Worldwide

Overview

The ABM Marketing Lead will build and scale account-based programs to drive high-quality pipeline and accelerate deal velocity across Paddle’s sales-led motion.

In Short

  • Develop and manage full-funnel ABM programs targeting top accounts.
  • Execute coordinated ABM campaigns across various channels.
  • Align marketing and sales on account lists and messaging.
  • Create personalized experiences for customers using AI tools.
  • Utilize AI for targeting and optimization of campaigns.
  • Define KPIs and track ABM performance with analytics.

Requirements

  • 5+ years in B2B demand gen or ABM roles.
  • Experience running ABM programs from 1:1 to 1:many.
  • Understanding of funnel dynamics and campaign design.
  • Hands-on experience with tech automation platforms.
  • Familiarity with marketing automation tools like HubSpot.
  • Data-informed and performance-driven mindset.
  • Bonus: Experience using AI for copywriting and optimization.

Benefits

  • Attractive salary and stock options.
  • Unlimited holidays and enhanced parental leave.
  • Investment in personal development and learning.
  • Private healthcare and well-being initiatives.
  • Collaborative and respectful company culture.
Paddle logo

Paddle

Paddle is a forward-thinking company that revolutionizes payment infrastructure for SaaS businesses by acting as a Merchant of Record. This innovative approach alleviates the complexities of payment fragmentation, making transactions faster, safer, and more cost-effective for over 3,000 software sellers across 245 territories worldwide. Backed by prominent investors such as KKR and FTV Capital, Paddle is committed to enhancing the developer experience through clear documentation and user-friendly tools. The company fosters a diverse and inclusive culture, prioritizing collaboration, transparency, and continuous improvement, while offering flexible work arrangements and comprehensive benefits to its employees.

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