Senior Product Marketing Manager - Remote

Overview

Optibus is seeking a dynamic and experienced Senior Product Marketing Manager to join the marketing department.

In Short

• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Define and articulate Optibus' unique value proposition in the context of public transportation.
• Own, develop and execute go-to-market plans for product launches, new market & segment entries, and ongoing marketing campaigns.
• Collaborate with cross-functional teams to ensure alignment and successful execution of the GTM strategy across channels.
• Create compelling and effective marketing collateral, including product messaging, sales enablement materials, and case studies.
• Develop content for various channels, including website, blog, social media, and industry publications.
• Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively communicate product value propositions.
• Develop sales enablement materials, such as presentations, battle cards, and objection handling guides.
• Work closely with the revenue and customer success teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
• Monitor and analyze competitor activities, products, and strategies to refine our winning value proposition, and identify market opportunities and threats.

Requirements

• Minimum of 5 years of product marketing experience in the B2B SaaS space, preferably in the transportation industry.
• Proven track record of developing and executing successful go-to-market strategies.
• Strong analytical and strategic thinking skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Previous experience managing a product marketing team is an asset.

Benefits

• Be part of a company revolutionizing public transportation with cutting-edge technology.
• Collaborate with global teams passionate about sustainability and innovation.
• Enjoy a dynamic and inclusive workplace culture that values growth and creativity.
• We offer a hybrid work environment, with employees expected to be in the office two days a week at our London Wall office. The remaining days can be worked remotely to support work-life balance and flexibility.