Lifecycle Marketing Lead - Remote

Overview

The Lifecycle Marketing Lead will own and evolve the end-to-end customer journey, focusing on onboarding, activation, and sustained usage of OpenRouter's AI routing and infrastructure products.

In Short

• Own onboarding, activation, and early lifecycle performance.
• Build and operate lifecycle programs driven by product usage.
• Run experiments to improve conversion, adoption, and retention.
• Support PLG-to-sales motions with high-quality signals.
• Define, measure, and communicate lifecycle success.
• Partner cross-functionally with product, engineering, and sales teams.

Requirements

• 7-10 years of experience in lifecycle marketing or related roles.
• Strong analytical skills with product usage data.
• Experience with lifecycle and experimentation tools.
• Track record of collaboration with engineers and designers.
• Understanding of onboarding and lifecycle systems.
• Strong communication skills.

Benefits

• Work at the center of AI infrastructure.
• High ownership and autonomy.
• Opportunity to shape a foundational function.
• Fully remote team culture.
• Competitive compensation including salary and equity.