Lifecycle Marketing Lead - Remote

Overview

As a Lifecycle Marketing Lead focused on onboarding, monetization, and retention, you will play a crucial role in shaping the customer journey and driving growth across Dropbox’s core business. You’ll lead a high-performing team of three lifecycle marketers and partner closely with product, growth, and campaign teams to design cohesive and personalized user experiences. Your work will directly impact activation, conversion, and retention through innovative lifecycle strategies and high-performing campaigns.

In Short

• Lead lifecycle marketing strategy for onboarding, monetization, and retention across Dropbox products.
• Manage and mentor a team of 3 lifecycle marketers.
• Drive campaign development across email, in-product, and push channels using Iterable.
• Build structured A/B testing plans to optimize messaging and channel mix.
• Use CRM data to develop segmentation strategies and audience sizing.
• Partner cross-functionally with product, design, analytics, and marketing.
• Leverage AI and automation tools to improve lifecycle experiences.

Requirements

• 6+ years of experience in lifecycle, CRM, or growth marketing.
• Proven experience leading lifecycle strategy for onboarding, conversion, or retention.
• 2+ years of direct management experience.
• Proficiency in Iterable or similar platforms.
• Strong analytical skills to interpret campaign performance data.
• Deep understanding of A/B testing methodology.
• Experience with CRM data, including segmentation and targeting.

Benefits

• Competitive salary range.
• Opportunity to work in a fast-paced, innovative environment.
• Professional development and mentorship opportunities.
• Collaboration with cross-functional teams.