Lifecycle Marketing Lead - Remote

Overview

As Lifecycle Marketing Lead, you’ll own and execute consumer marketing programs that drive customer adoption, engagement, and growth through lifecycle marketing.

In Short

• Develop and execute Wagmo’s lifecycle marketing strategy to onboard and educate new users.
• Manage end-to-end lifecycle marketing programs across email, SMS, direct mail, and other channels.
• Partner with the design team to develop compelling creative assets.
• Use data-driven insights to segment audiences and tailor messaging.
• Design and execute A/B tests to optimize for engagement and conversion.
• Measure and analyze campaign performance using Tableau, GA4, and other tools.
• Ensure data integrity in lifecycle campaigns by collaborating with Product, Data, and Engineering teams.

Requirements

• 6+ years in B2C lifecycle marketing.
• Experience with CRM and email marketing platforms, preferably Klaviyo.
• Fluent in analyzing cohort behavior and campaign performance.
• Experience executing co-branded or partner activation campaigns.
• Creative mindset for developing high-performing creative.
• Highly collaborative and adaptable in a fast-moving startup environment.
• Proficiency in SQL or Looker/Tableau report building.

Benefits

• Company paid medical premiums.
• Unlimited paid time off & extended holiday break.
• 12 weeks parental time off.
• 401k.
• Company paid Wagmo pet wellness and insurance plans.
• Pet-friendly office.
• Regular company-wide events.