Lifecycle Marketing Lead - Remote

Overview

As Lifecycle Marketing Lead at Mindbloom, you will play a crucial role in transforming and saving lives by architecting and building client journeys that guide them from curiosity to transformation, unlocking healing for hundreds of thousands.

In Short

• Own the full lifecycle strategy and develop roadmaps.
• Launch campaigns across email and SMS to engage clients.
• Architect personalized lifecycle flows to enhance client adherence.
• Identify creative ways to re-engage clients post-treatment.
• Run experiments and measure outcomes to improve client impact.
• Collaborate with product and engineering teams to market new features.
• Deliver high-impact results through innovative marketing strategies.
• Utilize first-principles thinking to solve complex problems.
• Excel in a remote-first, writing-based culture.
• Connect personally with Mindbloom’s mission of transformation.

Requirements

• Proven experience in lifecycle marketing.
• Strong copywriting and messaging skills.
• Ability to apply AI creatively in marketing strategies.
• Self-motivated with a bias towards action.
• Experience in data analysis to measure campaign outcomes.
• Comfortable working in a remote environment.
• Mission-driven with a personal connection to mental health.
• Exceptional decision-making abilities.
• Strong collaboration skills across teams.
• Relentless drive for excellence in marketing.

Benefits

• 90% off Mindbloom therapy for you and 40% off for family.
• Fully remote work environment.
• Annual company retreat and department offsite.
• Flexible vacation and parental leave policy.
• Medical, dental, and vision insurance.
• Employer-sponsored 401k plan.
• Equity potential in compensation package.
• Minimal hierarchy and emphasis on role scope.
• Dynamic and innovative company culture.
• Recognition in employer awards for company culture.