Lifecycle Marketing Lead, D2C - Remote

Overview

Spring Health is looking for a growth-minded Lifecycle Marketing Lead, D2C to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members.

In Short

• Own and optimize the D2C member lifecycle.
• Design and execute multi-channel marketing strategies.
• Build personalized and automated lifecycle journeys.
• Identify friction points and improve retention strategies.
• Lead experimentation and continuous improvement.
• Collaborate cross-functionally with various teams.
• Define and own key D2C lifecycle metrics.
• Analyze data to inform strategic decisions.
• Drive measurement and insights for optimization.
• Passion for improving lives through mental healthcare.

Requirements

• 8–12+ years in lifecycle, CRM, or growth marketing.
• Experience with multi-channel marketing journeys.
• Familiarity with marketing automation platforms, preferably Iterable.
• Strong analytical skills and data-driven mindset.
• Excellent communication and collaboration skills.
• Creative and resourceful with a testing orientation.
• Genuine passion for mental health.

Benefits

• Health, Dental, Vision benefits from day one.
• 401(k) match for retirement planning.
• No-cost visits to Spring Health network of therapists.
• Competitive paid time off policies.
• Parental leave after 6 months tenure.
• Access to fertility care support.
• Professional Development Reimbursement.
• Donation matching for charitable causes.