Lifecycle Marketing Lead - Remote

Overview

The Lifecycle Marketing Lead will focus on onboarding, monetization, and retention, playing a crucial role in shaping the customer journey and driving growth across Dropbox’s core business.

In Short

• Lead lifecycle marketing strategy for onboarding, monetization, and retention.
• Manage and mentor a team of 3 lifecycle marketers.
• Drive campaign development across email, in-product, and push channels.
• Build structured A/B testing plans to optimize messaging and channel mix.
• Use CRM data to develop segmentation strategies.
• Partner with product, design, analytics, and marketing teams.
• Leverage AI and automation tools for lifecycle experiences.

Requirements

• 6+ years in lifecycle, CRM, or growth marketing with a B2C focus.
• Experience leading lifecycle strategy for onboarding or retention.
• 2+ years of management experience.
• Proficiency in Iterable or similar platforms.
• Strong analytical skills and ability to interpret campaign data.
• Understanding of A/B testing methodology and performance-driven marketing.
• Experience with CRM data, including segmentation and targeting.

Benefits

• Competitive salary range.
• Opportunity to lead a high-performing team.
• Work in a fast-paced, cross-functional tech environment.
• Access to innovative marketing tools and technologies.
• Ability to shape customer experiences and drive growth.