Lifecycle Marketing Lead - Remote

Overview

We are seeking a highly strategic and analytical Lifecycle Marketing Lead with a passion for AI and deep expertise in data-driven personalization and email marketing to elevate our customer engagement strategies.

In Short

• Design and implement advanced email, SMS, and in-app marketing campaigns using Iterable.
• Lead the development of new tools for personalized messaging based on vast data.
• Identify and scale new channels to grow revenue.
• Develop segmentations and customer journeys for maximizing engagement.
• Conduct A/B testing and optimize email campaigns.
• Collaborate with AI & data teams for advanced personalization.
• Analyze campaign performance and provide insights to leadership.
• Ensure compliance with legal and ethical guidelines in campaigns.
• Guide team members on best practices in lifecycle marketing.

Requirements

• 6+ years of experience in email marketing.
• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
• Passion for AI and experience in digital marketing.
• Strong data-driven mindset and proficiency in data tools.
• Growth-minded mentality with a portfolio of successful campaigns.
• Expertise in personalization strategies in ecommerce.
• Exceptional analytical skills and proficiency in metrics-driven marketing.
• Excellent communication and leadership skills.

Benefits

• Competitive salary + Semi-annual bonus.
• Unlimited PTO.
• Industry-leading medical, dental, and vision plans.
• 401(k) company match plan.
• Award-winning culture.
• Paid charity and volunteer days.
• Career growth opportunities.