Lifecycle Marketing Lead - Remote

Overview

We’re looking for a Lifecycle Marketing Manager with deep expertise in email marketing to own the design and execution of our customer lifecycle communications. This role is central to how we nurture prospects, drive product adoption, and create expansion opportunities within our customer base.

In Short

• Design and build email programs for the full customer lifecycle (nurture, onboarding, retention, upsell/cross-sell).
• Own execution of customer-facing communications for product launches, feature announcements, customer events, and marketing programs.
• Run demand generation for events and webinars, driving registrations, attendance, and follow-up nurture sequences.
• Partner with Customer Success, Product, and GTM teams to ensure lifecycle programs support adoption, engagement, and expansion.
• Collaborate with product marketing and demand gen to ensure campaigns support pipeline goals and align with GTM priorities.
• Implement segmentation and personalization strategies to improve engagement, conversion, and retention.
• Track performance and report on contribution to broader marketing goals, tying email and website performance to pipeline, ARR, and customer health.
• Evaluate tools and partners (ESP, customer engagement platforms, or agencies) to scale Harvey’s lifecycle marketing engine.
• Analyze performance data and continuously optimize for higher engagement, retention, and revenue impact.

Requirements

• 6+ years of experience in lifecycle, CRM, or email marketing roles, ideally in B2B SaaS.
• Track record of building nurture and retention programs that drive measurable pipeline and ARR growth.
• Hands-on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Braze, Iterable).
• Strong understanding of segmentation, testing, and personalization.
• Ability to balance strategic program design with hands-on campaign execution.
• Comfort working cross-functionally with Product, Customer Success, Sales, and Marketing.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and motivated team.
• Flexible working environment.
• Access to professional development resources.
• Engagement in a mission-driven company reshaping professional services.